Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
☑ Potentially Get Hired As A Product Marketing Manager
☑ Product Management
☑ How To Launch A New Product
☑ Market research
☑ Branding
☑ Product marketing strategy
☑ Product Marketing Psychology
☑ Marketing & Lead Generation
☑ & So Much More!
Learn from an experienced Silicon Valley PMM with a top MBA
Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco.
- New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
- New! Product Marketing Calendar Template (Excel)
- 1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)
- Marketing strategy, tactics, and execution
- Interview skills to land a six-figure product marketing position
- Day-to-day operational skills
- Hard skills in quantitative marketing analytics and software
- Soft skills to succeed in the office and get promoted
#product #marketing #strategy #promotion #launch #manager
English
Language
Product Marketing Strategy
Product Launch – Strategy
Target Market
PART 1 : Competitive Analysis
PART 2 : Competitive Analysis
PART 3 : Competitive Analysis – Marketing Strategy & Tactics
Customer Captivity
Value Proposition
Product lifecycle decisions
Managing Cannibalization
Profit
Product Promotion – Marketing Messaging
Making Marketing Go Viral
PART 1 : Messaging in App
PART 2 : Messaging in App
PART 3 : Messaging in App
Important Skills
Calendar Management
Pricing Tactics
Presentations
Career
Various Marketing Roles
Marketing Schools
Working with Product Managers and Designers
Salaries
Interview Etiquette
Print out description
Pause before you speak
Interview in the morning
1-on-1 Interviews
Accept food or drink
Be likeable
Be very careful when asked your opinion
Bring a pen and paper
Bring a calculator
Don’t try to impress then
Don’t be cocky
Don’t be too energetic
Don’t bother bringing your resume
Don’t discuss your flaws
Don’t frown
Don’t interrupt
Sit still and upright
Don’t lie
Don’t speak slowly
Energy levels
Expect changes
Eye contact differences between the sexes
Follow the interviewer’s lead
Glassdoor
Hand gestures
Interview process
The Interviewer is on your side
Laughing
Mimic body language
Practice
Remember Names
Wear a dress shirt
Speak little
Speak hypothetically
The Interviewer Matters More
Some interviews are pointless
Tie your answers back to the company
Toastmasters
Advertising Strategies
Three Groups to Focus on
Advertising Focus
Advertising Large vs. Small
Advertising Methods and Costs
Accounting
Companies that don’t Benefit from Mass Advertising
Hard to convince
Creative Strategies
Direct-Response Advertising
Evaluating AD Plan from a High Level
Segmentation Limitations
Robinhood
Timing your advertising budget
Budgeting
Branding
The 4Ps
Brands are not Competitive Advantages
Brand Architecture
Brand Design
Brand Design Example
Brand Extensions
Brand Naming
Brand Sounds
Brand Sounds Example
Branding is more important in some context than others
Your Brand’s Motto / Slogan
A Point of Confusion
Research, Metrics, and Advertising
Customer Value Proposition
Changing a Brand
Quantitative Marketing Analytics
Price Sensitivity
AB and multivariate testing
Share of Voice
Share of Wallet
Product Features
Calculating value propositions
PART 1 : Optimal Media Mix
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PART 2 : Optimal Media Mix
Notes
Customer Lifetime Value
Different Customer Personas
Diminishing Returns
Segmentation
Who will buy from you
What to ask before you collect data
Trends
Churn Rate
Choosing a target segment
Surveys
Identifying most profitable customers
E-Commerce
Predicting
Market share
Seasonality
Two issues
Purchase Intent
Brand Awareness
